Education
2021-2023
PARSONS SCHOOL OF DESIGN, THE NEW SCHOOL, NEW YORK
MS Strategic Design and Management
GPA 3.82/4
2015-2019
MIT INSTITUTE OF DESIGN, PUNE
Bachelor of Product Design
GPA 8.22/10
Experience
2022
Yoomi Health
Lead Designer
2022
ThinkPlace
Design Stratgist
2021-2022
International Rescue Committee
Research Associate
2019-2021
Jio Tesseract Ltd. Reliance Industries
Product Designer
2018-2019
Tata Centre for Technology & Design IIT BOMBAY
Graduate Project Intern
2018
Landor & Fitch, NESTLE
Summer Intern
Achievements
2022
2019
Rotman Business Design Challenge USA
SHAPL DESIGN AWARDS
Third Place Winner
Shortlist Finalist
2019
2018
LEXUS DESIGN AWARDS INDIA student category
Finalist
Kyoorius Youngblood Awards
In-Book Winner
Skills
User Experience Design
Service Design
User Interface Design
Business Design
Prototyping
But why do we need to digitize physical therapy?
Identifying the problem
Contextual Study
Patients usually are bedbound and need help from nurses and other hospital staff
The patients are bedbound and hence are sedentary.
The surrounding space is not very open, which means limited exercise.
Images presented are not from actual site visit I conducted Due to the nature of this study, privacy of patients had to be maintained.
So we looked at the user journey of a patient during their stay in a hospital
Admission
Patient arrives to a hospital. Most of the time in extreme pain.
Diagnosis
Doctors try to figure out what's the issue using tools. Patients are usually fearful.
Treatment
Surgery, bed rest, medicines, are some options that are undertaken. Bedrest is also followed by exercise.
Matching it to the user journey of a patient
discharged from hospital care
Discharge
Patients sent home.
At home
Issues from sedentary rest arise. Muscle and joint pains.
Seek Help
Physicians are consulted, for best possible way forward.
More Care
Therapy exercises prescribed to get back in shape.
There was a clear problem we noticed from the various patients we spoke to.
Patients aged 70+ suffered more joint and muscle related ailments
Compared to younger patients who displayed faster recovery
The doctors we spoke to also stated:
They are unable to give time and engage patients to exercise all the time.
There isn't enough staff
Patients don't adhere to prescribed exercise during their admittance. Exercises feel boring, and not engaging.
Intervention areas
Addressing post care woes
Admission
In order to receive proper care for any ailment/treatment.
Diagnosis
Doctors figure out the issue.
Treatment
Surgery, bed rest, medicines, are some options that are undertaken.
Post-Treatement
Mostly rest is prescribed, along with physical exercise.
Discharge
After healing, patients are sent home
At home
Upon discharge, they experience more body related issues that they didn't have prior.
Seek Help
Physicians are consulted, for best possible way forward.
More Care
Therapy exercises prescribed to get back in shape.
There were two solution scopes
In-patient track
Post-Treatement
Mostly rest is prescribed, along with physical exercise.
Out-patient track
At home
Upon discharge, they experience more body related issues that they didn't have prior.
Seek Help
Physicians are consulted, for best possible way forward.
More Care
Therapy exercises prescribed to get back in shape.
Stakeholder Mapping
SCOPING 101: EXISTING FRAMEWORKS
I wanted to understand the current system
In-patient
Track
Onsite Residents
Make rounds for patients
PTs get assigned
Admin staff and resident doctors are dispersed around the hospital to learn and work
Attempt to get patients to move around and do basic exercises
Patients receive specific rehab care from therapists
Out-patient
Track
Visit
Clinics
Patient PT communications
Reporting
Patients get assigned to PTs through clinics
Exercises and therapy prescribed
Progress checked and updated accordingly
This framework helped track the actors
Patients
Doctors
Insuarance Companies
Hospitals
Therapy Care
Clinics
Physical Therapists
Insuarance Companies
What came about were obstacles and opportunities
Tracking
Patient compliance isn’t being tracked, so patients lack the motivation to complete HEPs
Guidance
Patients feel helpless, and are scared to complete HEPs without guidance or support
Lack of Engagement
HEPs can be boring, causing patients to lose interest and not complete their program
Ideation
Translating opportunities to ideas
For effective translation, I proposed a brainstorming session where the design team came up with ideas by imagining ourselves as political and famous figures. The ideas revolved around a game mechanics that were inspired by contemporary products.
What we kept in mind
Tracking
Guidance
Lack of Engagement
Idea Notes
Nintendo Wii Sports
Arcade Games
Motion Games
Xbox Kinect
Duolingo Streak
Strava Leaderboard
Nike Running App
Understanding the Market
To understand who the players were in the market, the company researched their product, and considering every aspect of therapy and non therapy features, clubbed them into 4 buckets.
Therapy
Include Health
Game
WII Sports
Xbox Kinect
Technology
Proximity
Clinics
Private Practices
Hospitals
Hinge Health
Insight 1:
Building Engagement through game design
In order to get the most engaging experience through physical exercises, we decided to adopt game design methodologies in order
Factors such as timers, score counters,
cheer messages and instructions/tutorials were part of the norm.
Product Placement
From the above diagram, it became clear that in order to capitalize on the type of product we build, we needed a twofold approach. A product with two B2B opportunities was considered.
B2B
- Focused on in-patient care (hospitals)
- Target demograph aged 70+ patients.
- Heavy use of gamification and guided exercises to gauge engagement.
- Aimed to reduce workload of resident doctors and admin staff
B2C
- Focused on out-patient care (at home care)
- Target demograph aged 40-70+
- Moderate use of gamification, with report generation and tests to gauge progress.
Aimed to increase engagement towards therapy without the need of proximal care.
Wireframing Inpatient
Wireframing Outpatient
Inpatient Screens
Outpatient Screens
Business Model Canvasing
- Hospitals
- PT Practitioner
- Insurance Companies
- Therapy Seekers
- Elder People
- Platform Creation
- Database management
Report creation, messaging and other contact means
In app game, guided exercises
- Contracts (B2B)
- Product Usage (B2C)
- Insurance plans
- PT experts
- Wages
- Maintainence
- Insurance
A gamified PT platform for therapists and patients to progress through their physical rehab.