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A digital platform that informs tech owners to responsibly dispose of their e-waste through data services and rewards. 
Project Details


User Experience Designer

Tools Used: Figma, Miro


15 weeks


Electronic Waste


To make electronic waste recycling easy and secure through data management of personal smart devices. 

My Role

I played the role of a UX designer. I was involved with each stage of the process, which included:

  • User Research

  • Interviews

  • Ideations

  • Prototyping 

  • Presenting (creating the visual style of the entire team)

Every 4 seconds, a person's digital information is stolen. Our personal devices store so much information and when we replace them, we forget to purge that data.
The Problem

People want to make sustainable choices with their tech devices, but they don't have the knowledge or resources to make informed decisions.

Did you know?

Data shows that 70% of the toxicants come from

e-waste, and 80% of

e-waste is not properly recycled.


Global e-waste is thought to hold roughly 60 billion U.S. dollars' worth of raw materials such as gold, palladium, silver, and copper.


$60 Billion






A trustworthy digital platform that provides data services and disposal solutions for your electronics

How it works


How offering data services leads to more E-waste recycling. 

As a team, we split our project into two stages


Expert Interviews

Company Interviews

Stakeholder Mapping

Market Study


Service Testing


Prototype Creation

Prototype Testing

The research showed four themes. 

  • Identified through user and demographic research

  • 22 stakeholder interviews

  • 13 consumer interviews

  • 9 expert interviews

  • In the span of 4 months.


How might we make repair and disposal of tech product as easy and convenient as possible?


How might we make information about repair and recycling electronic products more accessible to electronic owners?


How might we make data and information regarding how organizations recycle tech products, more transparent and credible?


How might we leverage other mindsets that are more motivating than environment alone?​​​​

We then matched this with the market

To learn from companies doing well in certain area, and adopting these ideas into our product. 

To figure out where we stood among them. 


- Find Incentive: Consumer: Incentives are important for engagement.

- Build Trust: Incorporating a community element on the website can help build trust

- Increase Usability: Clear Instructions, Easy to Use, Easy to Read, Accurate.

A systems study, showed the stakeholders at play. 

Our research showed multiple touchpoints from where users could deal with their personal waste. However, there was nothing much to do regarded data servicing. 

From there we spoke each domain expert. 

“Education and building right platform creates trust, motivated activity, theoretically your ideas are unbelievably good.”

—John Shegerian, CEO of ERI

“Humans hate uncertainty, they like to know what to expect.”

—Kelly Wu, Consumer

“I am surprised by how much money corporations and businesses will put into anything that makes them look more sustainable.”

—Megan Hale, Founder of Team Repair

“The existing websites are so hard to navigate, and that is why I don't use them.”

—Renpeng Sun, Consumer

And concluded our research phase with actionable product features. 


Tax breaks for donation and recycling


Gamification of point system for rewards

Reward System based on cash and equal value


Offering KAI guarantee, for repairs


Partnership with only certified recyclers


Tutorial on self data services

Premium services for assisted 


Recycling tracking data

Data services step by step guide

Product Testing Phase

Service Concept

Service Testing (part 1)


Need more evidence

Easy access to location

Reduce waiting times

Not at events

Testing Parameters

In person workshop

11 people, ages 23-45 NYC residents

Data backup and Data securing was a need

Service Testing (part 2)

Testing Parameters


Data services are needed

Paid service in highly demand

More security,

more recycling

Reward is incentivizing, options are satisfactory

Field Test

10 people, ages 23-45 NYC residents

Data services are needed and people will want the rewards

Business Model testing


Premium service

Paid service

Modest Price Range

Need to pivot to a

not for profit model

Testing Parameters

In person workshop

11 participants, ages 23-45 NYC residents

There is a demand for this service, and people will choose to pay.

Brand Voice Testing

Testing Parameters

A/B test four distinct concepts

92 participants, ages 23-45 NYC residents

Professional and informative would score higher


Product Building Phase

Wireframing to product

The basic structure of the website followed a simple style flow. Captivating text and imagery are used as a hook to bring visitors into the site

A two-column approach kept key information at the forefront, with links allowing to navigate on other pages for more information.

Simple page format segments crucial information into categories. Call to action buttons with present at top bar menu and at the end of the landing page. 

Prototype Screens

Key Takeaways

From Jury Panel

- Resonated with the novel concept.

- Suggested to input a mail in service for owners for ease of use


From Self

- More time to conduct usability testing of the website, that would enable the build of a mobile app as well. 

- Introduce a smoother survey to categorize electronic device health for adequate valuation of reward. 

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